As a real estate agent in today’s market, generating real estate buyer leads is one of the most important, if not the most important, thing you can do. But, it can also be an incredibly difficult, time consuming and expensive thing to do, especially without a face-to-face meeting or personal referral.
Enter the blog.
Many agents have discovered that a blog is one of the best online marketing tools to spread awareness of their expertise and their services at little cost. Here are five ways a blog does this:
1. A Blog Promotes a Personal Connection
A blog is like meeting with real estate buyer leads to offer advice — over coffee. Through a blog, you subtly demonstrate your real estate expertise and what you can do for clients. Better yet, a blog allows you to explain what you know and what you do in a personal, conversational manner.
A successful blog pairs up your expertise with your personality to display “the whole package.” Here is where readers get to see your human side before they ever meet you face-to-face
2. A Blog Gives You a Competitive Advantage
Chances are you work in a market flooded with other real estate agents, all of whom are in competition with you. With more agents purchasing web sites and offering services like virtual tours, the ways you can stand out are dwindling.
Blogging gives you a new way to set yourself apart from the competition and generate leads. The popularity of blogging is growing exponentially and is poised to become the premier form of real-time communication between businesses, including real estate businesses, and their clients.
3. A Blog Builds Your Reputation as a Real Estate Expert in Your Market
A blog is a great way to provide information about your real estate market in small, easy to consume bites. Not only can you cover a myriad of topics, but you can do so in a professional, friendly manner demonstrating to readers you know what you’re talking about.
Topics such as information about area utilities and what restaurants are the best in your neighborhood are sure to be favorites. Your knowledge about these topics will also increase your credibility as an expert about your neighborhood.
4. A Blog Increases Your Web Site Traffic
Ever wonder how web sites get on the first page of a search engine such as Google? To make a long (and complicated) story short, web sites with numerous links and new content will usually rank higher on search engines than those sites with fewer links and stagnant content.
One of the easiest and fastest ways to add links and content to your website is through a blog. Posting new blog entries one, two or ideally three times a week will start to move your web site up through the search engine rankings. The higher your ranking, the more potential clients you’ll have visiting your web site.
5. A Blog Educates Readers about the Local Real Estate Market
Live in a hot market with rising property values? Is your local economy taking a downward turn, possibly plunging home prices to an all-time low? The people who live in your market or are considering buying in your market want to know what’s going on. Who better to educate them about the ups and downs of the market than you?
Or, what about discussing (and thereby, answering) many of the questions people have when looking for a home or an agent? A blog allows you to answer questions, overcome objections and speak to readers before they reach out to you. Basically your blog is like a one-on-one sales and advice session — no appointment necessary.
Start Bringing in More Leads
I hope I’ve convinced you that blogging is one of the best online marketing tools to generate real estate buyer leads. What are you waiting for? You have a sea of potential, existing and past clients waiting to hear what you have to say — so jump in and start blogging!
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